Interactive Tour Guides
Augmented Reality (AR) tour guides display relevant content upon request as visitors navigate a city, a theme park or any point of interest.  AR allows users to explore the world by adding additional layers of content to signage, interactive maps, brochures, leaflets etc., thus resulting in highly dynamic experiences.

Gamify Event Experiences
Make your conference more entertaining by gamifying it with games, leaderboards, and networking opportunities.  AR brings a new creative avenue to the interactive possibilities at events.  Organisers can take attendees on digital scavenger hunts or set up friendly competition stations for attendees to face-off in an AR game.

Increased Sharing Opportunities
AR applications offer the possibility for social interaction and sharing among the various users.   Applications leveraging the functionalities of AR can capitalise on the ability to share precious memories through social messaging integration further promoting the event, venue, vacation that would otherwise be lost.   Free promotion without the additional investment needs!

Increased Student Engagement
Perhaps the most exciting benefit of Augmented Reality (AR) in Education and Training is the students’ enthusiasm using AR as a learning accessory.   Multiple independent global studies found an increased ability to comprehend and retain the subject material leading to higher pass rates, more fun and eagerness to repeat the AR experience.

Enhanced Retention and Recall
Research indicates that content learned through AR experiences is memorised more strongly than through non-AR experiences, and is significantly more likely to be recalled one week later, compared to traditional educational and training media forms.

Immersive Storytelling
AR uses interactive video, 2D and 3D animated imagery to assist in conveying key story elements.  This technology adds an immersive dimension to illustrations in a children’s or scientific journal for example, creating a hybrid experience that delivers tactility, delights the senses and enhances the key messaging to the vital storyline.

Increase Retail Foot Traffic

Given the immersive nature of AR, consumers develop a stronger emotional connect with your brand, encouraging them to want to try more experiences.

Measure Loyalty

One of the most beneficial aspects of AR, is that it can be completely customised to the user profile, as well as the location.  This not only adds relevance, but also makes the experience more life-like, which brings us to the next advantage.

Product Visualisation

Enable consumers to engage with brands and products via digital experiences that allow them to try on, try out, interact, or personalise their product virtually; these experiences help deliver more detailed and intuitive product information than any standard website experiences can provide.

The Information Gateway
Packaging design is the most critical aspect of any brand promotion.  It identifies your brand, protects your product and increasingly provides a platform for sharing more information with consumers, however remains a largely passive brand asset.  Until now.

Multisensory Information Portal
Augmented Reality transforms, packaging into a multisensory, experience, stimulating, inspiring, entertaining and rewarding the consumer promoting brand loyalty, recognition, and excitement.

AR Creates An Engaging Universe
AR transforms the consumer journey, engaging them in a truly intimate and innovative way, not possible through other marketing channels.

AR creates an engaging, interactive window into what your brand represents, bridging the gap between the physical packaging and the digital experience to unlock more content and value for your brand.

The Leading AR Platform

Dreemar is a global market leader in Augmented Reality innovation.  We have created possibly the world’s first integrated AR Analytics engine measuring user interaction in real-time.

Equally important, we developed an intuitive Management Console through which marketeers create customised AR experiences with just a few clicks.  We have eliminated the need to have highly skilled AR experts to create your AR campaigns.

Opt-In Creates Brand Loyalty

Generally, AR requires customers to opt-in, and as a result Brand owners and marketeers witness higher engagement ratios given AR is a conscious interactive form of communication.

Analytics

Dreemar provide real-time customer insights through the integrated Analytics Engine.  This data enhances and optimises your campaigns in real time for a higher ROI and contributes to future Campaigns elevating success.

Our Commitment

We are committed to continue to take a global lead in the direction and development of AR technology and be a steering force assisting our clients get the most out of the technology.

Our experienced team of experts guides you through every step of creating impactful campaigns for your consumer base.  The Dreemar solution is designed to provide immense power to brands to create and manage AR campaigns.

Our Augmented Reality platform has helped many brands add further value to their marketing and branding efforts.  Increased engagement and time spent with the brands often result in improved customer loyalty, a priceless asset for any business.

How Does AR Contribute to a Higher ROI?

Return on Investment (ROI) is measured on brand awareness, recall, engagement, and sales per marketing dollar.  Numerous global studies show AR outperformed conventional mediums on all these fronts, resulting in a noticeably higher ROI.

The most compelling evidence is that AR commands deeper consumer engagement levels as compared to any other marketing tool.  Critically, this is because of the novelty factor associated with the technology.  Specifically, users opt-in to experience an interactive, immersive, multisensory user experience.  Indeed, this is why AR has found many fans among leading brands globally.

AR ROI Contributions

Dreemar provides a unique, unmatched advantage in the AR world, providing real-time end-user analytics.  As users interact with each experience, Brands receive rich user data, measuring the effectiveness of each campaign.  Actual user data is measurable and can assist in fine-tuning future campaigns.

In this way, AR offers a much higher ROI given AR content can be adapted in real-time to constantly adapt messaging to end-user interaction data.

Consideration

Without a doubt, investing in Augmented Reality is a serious consideration within your marketing strategy.  The continued growth of this technology across all industry sectors is proof of the value AR adds to any campaign.

Differentiated Immersive Experiences

Given the immense digital noise around us, it takes something different and memorable to attract the right kind of attention and reasons to proceed.

AR is the ideal platform to create that buzz through an immersive, highly engaging multisensory content link.  Multiple global studies have shown brand retention measure of 60% compared to only 10% for traditional methods.

Additionally, AR naturally commands higher levels of engagement compared to other forms of marketing tools.  The reason AR provides uninterrupted attention is that it is an opt-in service.

Reasons enough?

Unmatched Versatility

AR is limited only by your imagination.  There are few other technologies that are as versatile as AR and critically can be remodelled to meet changing needs in real-time.

As COVID-19 grabbed our attention, AR allowed our clients to continue engaging with audiences, irrespective of social distancing and quarantine norms.  Further, incorporating video, 2D or 3D animations, Surveys, Games, AR provides greater flexibility and a dynamic opportunity to change a story-line and engagement model.

High Impact

AR is a unique, immersive tool allowing consumers to experience your product or service prior to an actual purchase.  AR allows a consumer to inspect and interact, creating compelling reasons to purchase your brand.  AR is unique in this context and a differentiator across the marketing toolkit.

Virtual try-ons and product visualization are increasingly the norm, driving sales as customers tend to complete a purchase following a pleasant, memorable and interactive experience.

Rich Insights

Unlike other channels in digital marketing, the Dreemar solution provides you with a measurable ROI Analytical Engine.

Dreemar’s AR Analytics provides real-time, deep insights into consumer behaviour to accurately measure what is working and what isn’t.  This can help refine your marketing strategy and contribute insights to improve your product or service.  Analytics give you honest, real time feedback direct from the consumer, achieving a gold-standard in measurable ROI data and compelling reasons to consider AR as an essential part of your marketing mix.

WebAR: Uniformity of Experience

The only distinct advantage of WebAR is the uniformity of the experience across all devices and operating systems.   This allows marketers to target a larger, wider browser based audience with a short-term promotion and lower costs.

The Key WebAR Concerns

Where the simplicity of using WebAR is attractive, there are several limitations.

Firstly, and possibly the most important consideration.  Given this is an evolving technology there is no agreed universal standard for a common delivery of the solution.   Without a common standard, solutions are limited to work on a specific browser, limiting the potential consumer audience given not all consumers use the same browser.  Further, any updates to the browser may impact the WebAR experience.

Another point of consideration is that WebAR relies entirely on downloading each experience as triggered.  Limitations in file size, low bandwidth, data-plan restrictions etc., can greatly impact the end user experience.

This aside, WebAR certainly has its place and efforts will continue to shape and deliver a common agreeable standard similar to the agreed standards reached for web content.

Richer, Immersive Experiences Are Still The Domain of Native Apps

Despite the potential advantages as discussed, WebAR lags in terms of delivering highly immersive, high fidelity AR experiences.

Comparatively, AR Apps excel in terms of the features, interactivity, and engagement that can be created.

With an AR App, Brand owners and marketeers have greater control over which devices have access to content for the best experience.  A further, major advantage of an App based solution is offering embedded AR content for a total offline experience.

Apps offer far richer user data and insights that help refine and improve future AR campaigns.

Native Apps facilitate building an engaged virtual community currently unavailable with WebAR.  If planning a long term AR campaign or a customised experience, a dedicated App is the logical choice.

The Verdict

To clarify, the ideal choice of solution is based on your specific needs.

If looking to engage for a short-term to a very specific audience and browser, WebAR may be a good option.  However, if looking to create a richer, more informative experience, more easily deployed an AR App is the better choice.

Analytics – What Can Be Measured?

The Dreemar integrated AR Analytics, accurately measure the success of AR campaigns with a target audience.  Through real-time data rich end-user engagement profiles, the analytics identify areas of improvement, expansion (or removal), based on reliable, accurate user driven feedback.

Analytics “Engagement Rate”

The “engagement” rate measures the level of interaction between end users and experiences.

The level of engagement helps determine if your audience identifies with the content based on time spent and returns.

Furthermore, AR Analytics provides a measurable advantage in terms of measuring a brand’s engagement through call-to-action buttons (email, contact us, survey participation etc.) and associated “click-through” rate (CTR) percentage.

Analytics “Dwell Time”

The total amount of time spent by a user on an AR experience is called the “dwell time”.  The time is calculated from the moment the experience is activated until the user returns to the content link’s source or exits the experience completely.

The more time spent interacting with the content, the more compelling the content must be to the end user.  The dwell time unquestionably helps marketers identify which message and experience is the most impactful and cost-effective.

Per User Page Views

Page Views can either be the unique page view, or page views per user.

Unique page views refer to an end-user visiting a particular experience for the first time.  By comparison, “per user page views” is the number of times a single user has visited the same experience.  The page view constantly monitors parameters such as the number of visitors (users), impressions, and hits.  This metric allows brands to accurately measure how often consumers initiate an experience and if they return.

Typically, end-users choose to revisit an experience to review the same content and additionally to check for updated information.  In light of this behaviour, Analytics helps Brands put a number to this engagement and repeat behaviour.  Accordingly, the data identifies which promotion has drawn the highest engagement and where further content is required to enhance a further campaign.

As A Feature For Marketing Products/Services

AR has a crucial role in enhancing the user interface and ergonomics of a product or service.  AR displays within military applications as examples, are assimilated in commercial aircraft and more recently automobiles.  In the same way, wearable technology has widened the range of applications across medical and educational sectors.

With the user interface for AR being software-driven, the applications are endless and will continue to evolve.  Equally important, AR leads to lower-cost user interfaces, adding further value to the overall consumer to brand relationship.

Marketing Value Chain

The link between consumer and AR driven solutions continues to expand.  Companies are increasingly providing more highly visualising and guiding applications, and instructional content via AR, given the ease of understanding when a 3D asset is deployed.

Improving A Customer Experience

is a dynamically interactive, multisensory customer experience.  With AR, customers visualise and interact with functions and settings of a virtual product driving a more informed decision, building confidence and loyalty.

Improving Support Services

Considering a brand image is seen across its entire life-cycle, AR is used to improve the support of products and solutions.  For example, AR assists technicians that serve customers on-site through interactive instruction and connecting with experts.  AR displays interact with a product’s diagnostics, service record and other relevant information, providing more accurate and timely solutions to a problem.